Celebrities

Hailey Baldwin, Bella Hadid sizzle in new Versace fragrance campaign

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Ah, the sweet smell of success.

Hailey Baldwin and Bella Hadid launched a fragrance campaign with Versace on Tuesday after Page Six Style exclusively revealed that the 23-year-old models were working on the project in June.

While Baldwin shimmied into a sparkling aqua crop top-and-miniskirt combo as the face of new scent Dylan Turquoise, Hadid posed in a plunging navy bodysuit for the Dylan Blue fragrance, which launched in 2017.

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The pair also donned sexy swimsuits — Baldwin a hot pink bikini top ($625) and bottom ($595) trimmed with gold chains, Hadid a baroque-print one-piece — for a video promoting the perfumes.

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We’re told that Versace’s Dylan Turquoise will not be available for purchase in the States until February 2021.

The project marks Baldwin’s first campaign with the luxury brand; however, she has walked the runway for Versace several times before.

Meanwhile, this is Hadid’s fourth campaign with Versace.

The campaign was shot on a small island between Corsica and Sardinia, where Baldwin and Hadid were seen yachting off the coast over the summer.

While it appeared the models were vacationing amid the COVID-19 pandemic, a source confirmed at the time that the getaway was for work purposes and that those involved in the campaign were taking precautions to protect against spreading the virus.




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