Celebrities

Jay-Z and Will Smith invest in new ‘Airbnb of camping’ app




Jay-Z and Will Smith are staking out their territory — in the camping industry.

We’re told the rap royals — neither of whom, to our knowledge, is wont to eat out of cans and sleep under the stars — both invested in Hipcamp, an app that bills itself as “the Airbnb of camping.” (It basically lets people with outdoor space rent it out to campers.)

The company took in $25 million in its latest round of fundraising — so interest in the business is apparently … in tents. Hova is investing through his Marcy Venture Partners, and Smith’s going through his Dreamers VC fund.




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