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Cowbell Chocolate Commences Get Up N Goal Promo




Promasidor Nigeria Limited has partnered with Supa Strikas to reward consumers in its Cowbell Chocolate Get Up N Goal promo, with fabulous prizes to be won during this football season.

From Left: Abiodun Ayodeji, Marketing Manager, Promasidor Nigeria Limited; with Joyce Olageshin, Country Manager, Supa Strikas; Anders Einarsson, Managing Director; and Andrew Enahoro, Head, Legal and Corporate Communications, both of Promasidor Nigeria Limited; during the launch of Cowbell Chocolate Get Up N Goal Promo, at the company’s premises in Lagos, on Monday, June 10, 2019.

The Get Up N Goal promo which commenced on Monday, June 10 will run
till Friday, September 13, 2019, was launched by Cowbell Chocolate which has
proprietary blend of Vitarich plus iron that enables active lifestyle suitable
for children and young adults.

Supa Strikas is a football themed comic and cartoon television (TV) series
that enjoys large following among kids and young adults across the country.

Speaking at the launch, the Managing Director of Promasidor Nigeria
Limited, Anders Einarsson said the combination of an active lifestyle
driven by Cowbell Chocolate and a football loving culture of kids and young
adults has impacted positively on the brand since 2017 when the partnership
with Supa Strikas started.

He said that this gives the brand exclusive rights to the Supa Strikas
franchise, which is the comic book and cartoon TV series, and its assets in
various packaging designs.

Einarsson stated that the promo is themed Get Up N Goal
because kids and young adults need the required energy to go about their
activities like Supa Strikas in football, hence the collaboration to reward the
target groups through a nutritional brand that has the vitamins and minerals
they need.

To participate in the promo, consumers are to collect nine 20g sachets of
the Cowbell Chocolate Supa Strikas themed packaging, each having a unique
character, submit them at any of the 190 redemption centres across the country
and stand a chance of winning any of the amazing prizes on offer.

According to Einarsson, prizes to be won include the latest Sony
Play Station 4 Console System along with a Virtual Reality Headset, Supa
Strikas Jerseys, Soccer Boots, Footballs and many other consolation items.

Also, participants who are not able to submit nine unique characters can
redeem as many empty sachets of Supa Strikas themed Cowbell Chocolate 20g packs
to get free products

This can be done by submitting 20 empty sachets of Cowbell Chocolate 20g
Supa strika themed packs with five unique Supa Strikas characters to get one
filled Cowbell 20g sachet free. “This will ensure that every participant in
the promotion stand a chance of winning a prize including free product packs,”

the Promasidor MD affirmed.

In his remarks, the Marketing Manager of Promasidor Nigeria Limited,
Abiodun Ayodeji announced that the promotion, is endorsed by the Federal
Competition and Consumer Protection Council (FCCPC), and there are 190 (one
hundred and ninety) redemptions centres strategically located across the states
of the federation for easy access and prize collection.

Ayodeji said that the promo shows that Promasidor cares for its consumers
and has demonstrated that through its nutritional brand, Cowbell Chocolate,
which contains Vitarich plus iron with a blend of 28 vitamins and minerals that
enables consumers, especially children to Get Up N Go.

The Marketing Manager further said that there would be roadshows across the
country to sensitise the public about the promotion, the ease of participation
and redemption of prizes.

Attesting to its credibility, the Head, Lagos Office of the FCCPC, Susie
Onwuka
, pointed out that the Council endorsed the promo as it has fulfilled
all requirements. She said it is transparent since it would be monitored by
dedicated personnel of the company, with a large number of redemption centres
across the country.

From Left: Abiodun Ayodeji, Marketing Manager; with Anders Einarsson, Managing Director; both of Promasidor Nigeria Limited; Susie Onwuka, Head, Lagos Office, Consumer Protection Council; and Andrew Enahoro, Head, Legal and Corporate Communications, Promasidor Nigeria Limited; during the launch of Cowbell Chocolate Get Up N Goal Promo
From Left: Joyce Olageshin, Country Manager, Supa Strikas; with Anders Einarsson, Managing Director; Promasidor Nigeria Limited; and Susie Onwuka, Head, Lagos Office, Consumer Protection Council
From Left: Abiodun Ayodeji, Marketing Manager; with Anders Einarsson, Managing Director; Vincent Olayinka, Category Manager, Dairy and Beverages; and Olakunle Ayeni, National Sales Manager, all of Promasidor Nigeria Limited

Promasidor, the maker of top quality products such as Cowbell Milk, Cowbell
Chocolate, Cowbell Coffee, Loya Milk, Miksi Milk, Top Tea, Onga Seasoning,
Sunvita Cereals and others, has been at the forefront of promoting youth
development through various initiatives.

These initiatives include Cowbellpedia Secondary School Mathematics TV Quiz
Show, Promasidor Harness Your Dream, a career guidance workshop for students in
secondary schools and Loya Swim Meet aimed at nurturing swimming talents among
children.




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